"You May Also Like" is the best kind of science writing deeply reported and researched, a witty investigation that s precisely to my taste.Ĭlive Thompson, author of "Smarter Than You Think"Įssential for readers who are interested in getting a glimpse of the decision-making process at influential online media companies, as well as those who are interested in the processes that govern individual preferences and taste making.Įntertaining an extremely convincing effort.īounces the insights of modern data scientists off the work of generations of critics, economists, neuroscientists, philosophers, psychologists, and sociologists. Susan Pinker, author of "The Sexual Paradox" and "The Village Effect Terry O Reilly, author of "The Age of Persuasion" and host of CBC radio show" Under the Influence"Ī fascinating romp through the mysteries of taste.
It tackles that most mysterious of subjects: what make us tick.
"You May Also Like" is my favorite kind of book surprising, smart, and superbly researched. We live in an age of bewildering choice, yet we are the sum total of our decisions. "The danger in reading"You May Also Like"is that when you finally put Tom Vanderbilt s book down, you probably think he's just made you the most interesting person in the room."įaith Salie, author "Approval Junkie"and panelist of NPR's "Wait, Wait, Don't Tell Me!"" An intensive investigation of what we like, why we like it and why sometimes it s so hard to decide Vanderbilt delivers the explanations with ample documentation and enough humorous asides to make his book deliciously palatable the whole way through.
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